Democracy of Goods

            I think today’s society is almost depends up on an advertisement. Every people want to read magazine and try to figure out the recent advertisement. Therefore, advertisement should not be economic differences in social classes. Things should be available or perceived in the sense that all people can afford the same desired product. According to Roland Marchland in “Democracy of Goods” product should be “equal access to consumer products.”  I think this is the main analytical tool of this article. From this article, he tries to say that every ordinary product can make people feel them in high rank or make them feel like they 'belong' in a place that seems out of reach. He gives an example about “Cream of Wheat.”Every mother wants to give her kids the fun and benefits of cream of Wheat breakfast like other parents who have sufficient money to buy. Ronald wants to clarify about that how no matter how wealthy you are, you can live like the wealthy.